If you want your home to sell, buyers have to see it. Bottom line. If you want to sell it for more than you paid for it, buyers have to be impressed. But before a buyer will even walk through your front door, they’ve got to be impressed online—because that’s how home shopping is done nowadays.
Here’s how we showcase our homes to buyers to make them stand out online and sell for more.
Step 1: Repairs and staging
First things first: we go through your home room by room and tell you what needs updating (that bright red paint), what is worth repairing (chimney repair), what’s good as-is (no major kitchen renovations needed). Then, once you’re cleaned up and organized you are ready to stage your home. Home staging is about illusions, it’s beyond decorating and cleaning. It’s about perfecting the art of creating moods. Staging makes your house look bigger, brighter, cleaner, warmer, more loving, and best of all, it makes home buyers want to buy it, we are the best company to help you stage your home to perfection.
Step 2: High-Quality Photography
Next, we take high-quality photos that show off your home so buyers shopping online can get a good look at all its impressive features, like gourmet kitchens, spacious bedrooms, or stunning waterfronts like this one and a house with good maintenance, good lighting and heating and plumbing.
Step 3: Paint a Picture, Tell a Story
You might think the next step is to get your home up on the internet, but we’ve got an important step in between. First, we’ve got to give your home a beautiful description that not only tells your buyers what your home has (updates, amenities, bonuses), but also helps to paint a picture of the lifestyle they could have in your home.
Is it a lakefront home perfect for paddlers? A wooded cabin ideal for mountain bikers? A beach bungalow just waiting for surfers and sand-goers? We entice buyers not just with nice features, but also with an irresistible lifestyle.
Step 4: List Online
The next step is to list your home online. We do this in more than a few ways. First, we cover the standard bases, like the local MLS (which shows up on our website and other local agents’ searches, as well as major databases like Realtor.com). Then, we list your home on the Featured Listings page of our website to help it stand out from the crowd. Finally, we’ll promote your home on social media, including Twitter, Facebook, YouTube, and Pinterest.
Step 5: Feature & Showcase
Last but not least, to let buyers know just how truly special your home is, we even run feature articles showcasing your home’s best features, inside and out. For example, all the pictures on this post were taken from our most recent listing, 28 Robin Hood Drive in Nottingham. This charming 3-bed 3-bath lakefront home is perfect for the outdoor adventurer who dreams of fishing, paddling or exploring right out the back door.
List Your Home with Jim & Ann and Sell for More
If you want your home looking its best and impressing all the right buyers, then it’s time to contact Jim & Ann. We’re here to help you get your home ready, price it right, market it smart, and get it sold!