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Don’t Let an Overpriced Home Cost You—Here’s How to Price It Right the First Time

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If you’re getting ready to sell your home in Portsmouth, NH, or anywhere along the New Hampshire Seacoast, chances are you want two things: to sell quickly and for top dollar. That’s the goal, right?

Ann Cummings and Jim Lee RE/MAX SOLD sign

But here’s the thing—too many sellers are still pricing their homes as if it’s 2021. The market has shifted. Inventory has grown, and buyers have more options now. That means pricing your home too high out of the gate can actually backfire—and it’s happening more and more.

Price Cuts Are on the Rise – But They Don’t Have to Be

According to Realtor.com, (see graph below) February saw the highest number of price reductions for that month since 2019. And 2019 was the last normal year before the real estate rollercoaster began. So, yes—this shift matters.

Gone are the days when buyers were lining up, waving offers well above asking. If your neighbor sold for top dollar during the peak of the pandemic market, that doesn’t mean your home will do the same today. The market has cooled, and that means expectations need to be adjusted too.

Why Pricing Too High Can Hurt You

Let’s break it down. If you start with a price that’s too high, and then lower it later, you might actually end up getting less than if you had priced it right from the beginning. It sounds counterintuitive, but it’s true.

The Risks of Overpricing in Today’s Market

Even with a great marketing plan, if your price is off, it can keep buyers away. Here’s what can happen when you aim too high:

  • Fewer showings. Buyers today are savvy—and budget-conscious. If your home is overpriced, many will skip it entirely.
  • Longer time on market. The longer a house sits unsold, the more buyers assume something’s wrong with it.
  • Lower final sale price. Homes that sit tend to go through price drops, which can lead to less competitive offers down the road.

In fact, data from the National Association of Realtors (NAR) shows that homes that sell within the first four weeks typically get closer to asking price. But the longer a listing lingers, the steeper the discount buyers expect.

So, how do you hit the sweet spot?

That’s where having trusted local pros like Jim Lee and Ann Cummings from RE/MAX Shoreline comes in.

What Jim and Ann Do Differently to Price Your Home Right

Pricing a home isn’t guesswork—it’s a science and an art. With decades of combined experience selling homes across Portsmouth, NH, Rye, Kittery, and the southern Maine and New Hampshire coastline, Jim and Ann are experts at reading the market and helping sellers position their homes to sell quickly and with fewer hiccups.

Here’s how they determine the best price:

  • They study recent actual sales, not just listing prices. What homes sold for in your neighborhood tells the real story.
  • They also talk to other local agents and appraisers to determine any anomalies in a closed sale that could skew the data and closed price.
  • They analyze hyper-local market trends. Not just what’s happening nationally, but what buyers are doing right now in your zip code.
  • They craft a strategy that positions your home as a standout in the current market. That means highlighting unique features, timing your launch for maximum visibility, and packaging your listing with professional photos and compelling marketing that grabs attention from day one.

When you work with Jim and Ann, you’re getting more than a CMA—you’re getting smart pricing advice rooted in decades of coastal real estate experience.

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Let’s Get It Right from Day One

You only get one first impression when listing your home—and price is a big part of that. When you team up with Jim Lee and Ann Cummings at RE/MAX Shoreline, you’re working with two of the most trusted Realtors on the New Hampshire Seacoast. They know what it takes to price your home competitively, attract serious buyers, and close with fewer problems.

Click here to get a free copy of our 52 page eBook titled 450 Ideas To Help Your Home Sell Faster!

450 ideaas to help your home sell faster

telephone receiver Ready to talk pricing strategy for your home? Call Ann & Jim at RE/MAX Shoreline directly at 603.436.1221 or visit www.NewHampshireMaineRealEstate.com to learn more about living along the coast, view current listings, and see the latest price changes.

Let’s price it right—and get it sold!

Ann Cummings and Jim Lee RE/MAX Shoreline SOLD sign