An old Chinese proverb says “One Picture Worth Ten Thousand Words”. However when selling a house, well constructed ads and sentences can be just as valuable. Here’s how we use word pictures to sell your Portsmouth, NH house.
Think for a moment about some of the real estate ads you’ve read recently. Do they all sound alike,? For example, do they overuse tired words and phrases like: “won’t last long”, “motivated seller wants to move soon”, and others. What do words like these say to you as a home buyer? They say nothing to me and do not make me want to explore that home further.
Now contrast the usual ad with one that reads like this: Headline: “Dynamic Woodland-view Ranch” followed by this copy:“Rural-area serenity goes with this custom residence nicely set on two acres. This large, well-maintained home matches all your needs in one package. 4 bedrooms, 3 baths. The attraction is immediate when you approach this home via its private drive. For a real get-away, you have the advantage of the main-level master suite with jetted tub. If you are looking for a way to live truly “green,” the workable, practical fireplace provides a way to keep the thermostat turned to low.”
When I read an ad like that one I’m ready to get on the phone with someone and set up an appointment to go see that home right away.
My partner Ann Cummings and I take pride in not only using professional quality photographs for our listings but also writing compelling ad copy that causes potential buyers to want to go see our Portsmouth, NH listings for sale right away.
We use a great tool that suggests words and phrases for our ads that match up to the type of home and also the likely demographic group of the buyer. While this tool can actually write your ads and copy for you we use it more as a guide and an inspiration to arrive at new words and phrases targeted both to the individual listing and the likely demographic group of buyers.
Here’s another example of compelling ad copy that makes buyers want to take action now to come and see your house for sale. “Enjoy life with a flair!” Who doesn’t want to enjoy life in your home or live with flair? After the headline captures your attention to read further: “Relax in the comfort of this delightful beach-area 1-1/2 story home in a country setting on 1.30 acres. Invest in the hard-to-attain tranquility of a wooded lot which comes as a bonus to this property. 4 bedrooms, 1 and 1/2 baths. Every day is a pleasure with your very own hot tub. Here you will find even more ideal features such as fireplace, exercise room, partially finished walk-out basement, two-car garage, and spacious deck. Have a space bonanza! Garner applause with this stand-out.”
Taking the time, effort, and investment to use word pictures to sell your Portsmouth, NH house is just one of the many components that go into our marketing plan.
If you’re thinking of selling your Portsmouth, NH or New Hampshire Seacoast home we should talk. Give us a call, email or text today and let’s get started getting your house sold.